Coles to make purses from sow's ears: sow stall free from 2014

This is just a short post to commend Coles on their decision to phase out their sales of sow stall pork from 2014 onwards.

The fact that it's a set date in the future, with a timeline to allow industry to improve processes to shift to a more ethical solution should make the decision sustainable in the long term.

It will also give those industries that have not begun to make the shift already a much need kick in the butt. For the meantime, Coles does stock KR Castlemaine Free Range Ham in both its delis and sandwich meat fridge, which is provided by Western Plains Pork, which means it is much easier to get free range ham when your local deli is closed.

Oh yes, and the backlash from industry has already commenced.

I should note, this is definitely not a paid post and there's much more that supermarkets like Coles could do to encourage ethical meat consumption, but it's important to commend companies when they take big, important steps such as these in the right direction.